Telkom

Business KAM Brochure

We needed to

When Telkom Business’ Key Account Managers needed a new modular kit to give to their clients, they approached Base2 for a solution.

We did

To make their business solutions more user-friendly and visually appealing, while positioning the brand a market leader, we created a fresh, contemporary look and feel using bright colours and friendly tones. This was a brand new approach for Telkom.

Our positioning statement, “Connecting people to endless opportunities”. We brought this statement to life visually by creating a graphical system incorporating polymorphic shapes and lines to show connectedness.

We achieved

We also created illustrations based on a graphical language. We decided on iconography and illustrations, as opposed to lifestyle imagery to make the brochures more relevant, sincere and authentic.